In today’s interconnected world, businesses are no longer limited by geographic boundaries. Whether you're an eCommerce brand, SaaS provider, or content-driven business, expanding into global markets presents a massive opportunity. However, going global isn't just about translating content into different languages—it’s about ensuring that your brand resonates with local audiences. This is where **localization** comes in.

Localization ensures that your content is culturally relevant, engaging, and tailored to the needs of your target audience. And while localization is essential, it can be resource-intensive without the right tools. That’s where **localization automation** steps in, streamlining the process, saving time, and ensuring consistent, high-quality results.

In this post, we'll explore the key benefits of localization automation and how it can accelerate your business’s international growth.

### What is Localization Automation?

Localization automation refers to using software and tools to automate the process of adapting your content to different languages and cultural contexts. This doesn’t just mean translating words—it involves adjusting imagery, payment methods, formats, and even messaging to fit the preferences of specific regions.

Traditionally, localization was a manual, time-consuming task that required teams to coordinate with translators, developers, and marketers. With localization automation, much of this process is streamlined, allowing businesses to scale efficiently across borders.

### The Key Benefits of Localization Automation

#### 1. **Faster Time-to-Market**

One of the biggest challenges businesses face when entering new markets is time. Manually localizing content for multiple regions can significantly delay product launches or marketing campaigns. Automation tools can handle multiple languages and regions simultaneously, reducing the time it takes to prepare localized versions of your website, app, or content.

With automated workflows, you can integrate localization into your development process, ensuring that every new feature, update, or marketing message is instantly ready for global audiences.

#### 2. **Improved Accuracy and Consistency**

Inconsistent translations and cultural misunderstandings can damage your brand’s reputation. Automated localization platforms use advanced tools like **translation memories** and **glossaries** to ensure that key terms and phrases remain consistent across all languages and regions.

For example, if your brand has specific terminology or slogans, an automated system can ensure they are translated correctly every time, avoiding errors that could result in miscommunication or loss of brand integrity.

#### 3. **Cost-Efficiency**

Manual localization often requires extensive resources, including hiring translators, developers, and project managers to oversee the process. Automation reduces these costs by minimizing human intervention and speeding up workflows. While humans are still needed for nuanced, creative translations (like copywriting or cultural adaptation), automation handles the bulk of repetitive tasks, allowing your team to focus on high-value work.

#### 4. **Scalability**

As your business grows, so do your localization needs. Entering new markets means localizing more content across different channels—whether that’s your website, mobile app, email campaigns, or product descriptions. Localization automation provides the scalability you need by allowing you to manage multiple languages and regions in parallel without overwhelming your team.

With an automated system, adding a new language or adapting content for another region becomes as simple as a few clicks, making it easier to stay agile and respond to market demands.

#### 5. **Seamless Integration with Existing Tools**

Modern localization automation tools are designed to integrate with your existing tech stack. Whether you’re using a content management system (CMS) like WordPress or Shopify, or running a SaaS platform, these tools can be embedded into your workflows to ensure smooth, real-time localization.

For example, with API integrations, new content added to your website or app can automatically be sent for localization and published across different language versions—without manual input from your team.

#### 6. **Better User Experience (UX)**

A key part of localization is enhancing the user experience. Customers from different regions expect content to reflect their local preferences, whether that’s the tone of voice, cultural references, or even payment options. Localization automation ensures that every element of your site or app is tailored to your target audience, resulting in a more personalized and engaging experience.

Automated systems can also track user behavior and make real-time adjustments to the content, ensuring it remains relevant and optimized for each local market.

### Choosing the Right Localization Automation Tool

While there are several localization automation tools on the market, finding the right one for your business is essential. Here are a few key features to look for:

* **Ease of Integration**: Look for tools that seamlessly integrate with your CMS, eCommerce platform, or development workflow.
* **Scalability**: Ensure the tool can handle your growing needs, whether that’s adding more languages or expanding to new regions.
* **Advanced Features**: Choose a platform with features like translation memories, glossaries, and automated workflows to streamline the process.
* **Support for Multiple File Formats**: Your content might exist in different formats—HTML, JSON, CSV, etc. Ensure the tool can handle these seamlessly.
* **Customization**: Some businesses need more than basic translation. Make sure the platform allows for cultural customization, so you can adapt imagery, messaging, and other elements.

### The Future of Localization

As the digital landscape evolves, localization will only become more critical for businesses looking to succeed globally. Automation is at the heart of this transformation, enabling companies to enter new markets faster, more efficiently, and with greater accuracy.

With artificial intelligence (AI) and machine learning (ML) advancing rapidly, we can expect even more sophisticated localization solutions that go beyond translation—tools that can understand local culture, preferences, and even predictive behavior.

In conclusion, localization automation is not just a convenience—it’s a strategic advantage. By investing in the right tools and processes, businesses can unlock new revenue streams, build stronger relationships with international customers, and achieve global success.

### Ready to Automate Your Localization Efforts?

If you're serious about expanding your business globally, now is the time to invest in localization automation. Streamline your processes, cut down on costs, and reach new markets faster than ever before.

Localization Automation: Your fastlane to global markets

Are you curious if DeepL is the best translation tool for you? DeepL stands out for accurate, natural translations, often outperforming Google Translate. This article covers its features, translation accuracy, and data security measures. Find out if DeepL meets your translation needs.

## Key Takeaways

* DeepL Translator excels in providing contextually accurate and natural-sounding translations, particularly for European languages, surpassing Google Translate in translation quality.
* DeepL prioritizes data security with high protection standards and immediate deletion of translated texts for Pro users, making it a favorable choice for those concerned about privacy.
* DeepL's engine is used by DevTranslate&#x20;

## DeepL Translator Overview



DeepL Translator has rapidly become a leading translation tool, known for its high-quality translations across various languages. Unlike many other translation services, DeepL focuses on producing contextually accurate and natural-sounding translations, making it a favorite among users who require precise and reliable deepl translation. Whether you’re translating a simple phrase or an entire document, DeepL’s advanced algorithms ensure that the output is both accurate and natural.

DeepL stands out for its versatility in translating content. The service offers four main interfaces or methods for translating text, catering to a wide range of user needs. From casual users needing quick translations to professional translators requiring extensive capabilities, DeepL has something to offer everyone.

Let’s explore the key features of DeepL Translate and how DeepL Write enhances writing quality.

### Key Features of DeepL Translate

DeepL Translate is packed with features that make it a powerful tool for both casual and professional users. One of its most impressive capabilities is the ability to translate entire documents while maintaining the original formatting. This is particularly useful for business users who need to translate reports, presentations, or any other document without losing its structure.

Another key feature is the unlimited text translation, which sets DeepL apart from many other translation services that impose limits on volume or character count. This means you can translate as much text as you need without worrying about hitting a cap. Additionally, DeepL supports 33 languages, including major European languages, Chinese, Japanese, and Korean, making it a robust choice for translating content across multiple languages.

For those who require extensive translation capabilities, DeepL’s desktop application is a valuable asset. Available for both Windows and macOS, the desktop version offers all the features of the web version, plus additional functionalities that can streamline your translation workflow. Features like alternative word selection help refine translations, ensuring that the final output is as accurate and natural as possible. Additionally, users can explore a free version to assess its capabilities.

DeepL Pro users also benefit from advanced features such as the formality feature, which allows users to choose appropriate language tones, and the ability to create glossaries, ensuring consistent translations of specific terms. These features make DeepL Translate not just a tool, but a comprehensive solution for all your translation needs.

### DeepL Write: Enhancing Writing Quality

DeepL Write is a feature designed to enhance writing quality by providing AI-driven suggestions. Whether you’re writing an email, an essay, or a professional document, DeepL Write can help you improve your text by offering suggestions for better phrasing, grammar corrections, and style improvements. This makes it an invaluable tool for anyone looking to elevate their writing.

The AI-driven suggestions provided by DeepL Write are not just about correcting mistakes; they are about enhancing the overall quality of your writing. DeepL Write suggests improvements based on the context of your text, making your writing more coherent and engaging.

Non-native speakers find this feature particularly useful for ensuring their writing is polished and professional.

## Comparing Translation Accuracy: DeepL vs. Google Translate

![A comparison chart showing translation accuracy between DeepL and Google Translate.](https://images.surferseo.art/7df39328-8f66-4c99-9ca9-ff6832ba4c2a.png)

When it comes to translation accuracy, DeepL Translator is often hailed as the best in the business. It regularly outperforms Google Translate, especially when translating European languages. DeepL’s focus on contextually relevant accuracy means that its translations are more natural-sounding and precise, making it the preferred choice for many users. However, Google Translate still has its strengths, particularly in its broader language support.

Factors such as accuracy, integration options, and ease of use are essential when choosing between DeepL and Google Translate. While DeepL excels in accuracy, especially for European languages, Google Translate offers a wider range of languages and continuous improvements through crowd-sourced data and advanced neural network technology.

In the subsections below, we’ll explore how each service achieves its high level of accuracy.

### How DeepL Achieves High Accuracy

DeepL’s high accuracy can be attributed to several key factors. One of the primary reasons is its use of neural machine translation, which allows the service to produce natural-sounding translations by understanding the context and nuances of the source text. This technology is particularly effective for translating European languages, where DeepL often delivers better translations than its competitors.

A study commissioned by DeepL, involving a professional translator, reviewed finished translations from four different translation services. DeepL received the highest rating from professional translators most often, highlighting its superior accuracy and quality. This is largely due to DeepL’s extensive database of human-translated sentences, which helps train its neural networks to produce more natural translations.

Consistent high ratings from professional translators underscore DeepL’s commitment to delivering accurate translations that closely mimic human quality. This makes DeepL an excellent choice for users who require precise and reliable translations for professional or personal use.

### Google Translate's Approach to Accuracy

Google Translate, on the other hand, utilizes a different approach to achieve its translation accuracy. Google Translate leverages crowd-sourced data to continuously improve its translations across a wide range of languages. This approach ensures that Google Translate can handle many language pairs effectively, even if its translations are sometimes less precise than DeepL’s for certain languages.

The original training tool for Google Translate was the Europarl Corpus, a vast database of officially translated documents from European parliament meetings. This provided a solid foundation for understanding context and nuance in language, which has been further enhanced by Google’s advanced neural network technology. Google Translate continuously updates its algorithms and incorporates new data to improve accuracy and provide better translations over time.

Despite its strengths, Google Translate’s accuracy can vary depending on the language pair being translated. While it excels in popular languages like Spanish, French, and German, it may struggle with less common language pairs. Nevertheless, its broad language support and ongoing improvements make it a valuable tool for users worldwide.

## Privacy and Data Security



Privacy and data security are critical considerations when choosing a translation service. DeepL stands out in this area with its high data protection standards. For DeepL Pro users, all translated texts are immediately deleted after translation, ensuring that sensitive data is not stored permanently. Additionally, DeepL conducts regular security assessments and penetration testing to identify and address vulnerabilities in its systems.

DeepL’s architecture is designed to prevent third-party involvement in data processing, maintaining tight control over user information. Pro users benefit from advanced security features, such as encrypted data transmissions and controlled access for team members. DeepL also complies with EU data protection regulations and operates servers exclusively managed by DeepL SE in ISO 27001-certified data centers, further enhancing its data security measures.

In contrast, Google Translate adheres to international data protection standards but has less specific security policies for its free users. While Google Translate’s security measures are robust, they are generally less stringent than those of DeepL, particularly regarding user data protection. This makes DeepL a preferable choice for users who prioritize data security and privacy.

## Summary

In summary, DeepL Translator stands out as a superior choice for those who prioritize translation accuracy and data security, especially for European languages. DeepL’s neural network technology provides unmatched precision in translations, making it highly reliable for professional use. It also offers valuable features like unlimited text translation, document translation, and DeepL Write, enhancing its appeal further.

Google Translate, while offering broader language support, often lags behind in translation accuracy, especially for complex or nuanced texts. It relies on crowd-sourced data and advanced neural networks, which improve its utility for casual users and those needing a wider range of languages. However, it may not consistently match DeepL’s level of precision.

When using **DevTranslate**, you gain all the benefits of DeepL’s cutting-edge engine, along with features tailored specifically for developers, like the ability to translate web pages or app content accurately. This makes DevTranslate an excellent tool for developers who want to maintain translation quality while focusing on technical or context-specific translations.

DeepL Translator vs. Google Translate: Which is Best?

When it comes to making your website or application truly global, localization is a must. DevTranslate, a tool designed specifically for developers, has introduced an exciting **“Translate Folders”** feature that can significantly speed up and simplify the translation process. This powerful addition allows users to easily translate entire folders of files in just a few clicks, making it a game-changer for app and website localization.

In this post, we’ll explore how this new feature works, why it’s valuable, and how you can take full advantage of it to streamline your translation workflow.



### Streamline Your Website Localization with DevTranslate’s New “Translate Folders” Feature

When it comes to making your website or application truly global, localization is a must. DevTranslate, a tool designed specifically for developers, has introduced an exciting **“Translate Folders”** feature that can significantly speed up and simplify the translation process. This powerful addition allows users to easily translate entire folders of files in just a few clicks, making it a game-changer for app and website localization.

In this post, we’ll explore how this new feature works, why it’s valuable, and how you can take full advantage of it to streamline your translation workflow.

### What is the “Translate Folders” feature?

The **“Translate Folders”** feature in DevTranslate enables developers to upload and translate entire directories of resource files at once. This means you no longer need to translate individual files manually — instead, the tool handles the entire batch at once. Whether your project includes multiple JSON, XML, or ARB files, this feature supports bulk translation into 26 languages with seamless accuracy.

#### Key Benefits:

* **Bulk Translation**: Save hours of work by translating entire folders in one go.
* **Time-Saving**: Drastically reduce the time spent on localization by letting the tool handle multiple files simultaneously.
* **Consistency**: By translating everything at once, you ensure that your translations are uniform across all languages and platforms.

### How does it work?

Using the “Translate Folders” feature is incredibly simple:

1. **Upload your folder**: Drag and drop your folder containing files such as .json, .xml, .arb, or .strings.
2. **Select files that needs to be translated**: In case the folder contains file doesn't need to be translate, you need to select those to be translated.
3. **Select input & output languages**: Choose the source language of your content and the languages you want the files to be translated into.
4. **Click translate**: DevTranslate will process your folder in a matter of minutes.
5. **Download Translated Files**: Once the translations are complete, you can download the fully localized folder and integrate it back into your project.



### Why its so cool?

For developers working on large-scale apps or websites with regular updates, this feature is a **game-changer**. Instead of manually translating new content every time an update is rolled out, DevTranslate automates the process. This is especially beneficial for teams managing **multi-language websites** or apps where updates happen frequently, as it ensures the translated content is always up-to-date and **consistent across different languages**.

Here’s why the folder translations stands out:

* **Effortless integration**: Upload your folder, select the languages, and let DevTranslate do the rest.
* **Avoid manual errors**: Automating translation eliminates the risk of human error, ensuring accuracy and consistency.
* **Simple to use**: Whether you need to translate one file or a hundred, DevTranslate’s folder translation scales effortlessly.

### Translate your website with ease

If you’re looking to **localize your website** or app with minimal hassle, the “Translate Folders” feature is your best bet. By leveraging this feature, you can streamline your workflow, ensure consistency, and reduce the time spent on localization. Best of all, you can maintain a localized experience for users across the globe with just a few clicks.

Don’t miss out on reaching new audiences — try DevTranslate today and take your localization efforts to the next level.



### Ready to Get Started?

The **DevTranslate “Translate Folders” feature** is designed to make your website or app localization easier, faster, and more efficient. Whether you’re an individual developer or part of a larger team, this feature helps you seamlessly scale your app to new markets.

**Optimize your localization strategy** by giving the **Translate Folders** feature a try today! Visit [DevTranslate](https://devtranslate.app) to get started.

Translate Folders - a new feature to streamline your website localization with DevTranslate

Let's talk about something we all deal with - creating websites in multiple languages. Localization can be a pain in the ... But guess what? Machine translation is changing things for the better, helping tackle many of the daily challenges we face when localizing websites. So what machine translation offers for web developers?

## 1. Getting things done faster

One of the best things about machine translation in web development? It seriously speeds up the process of launching multilingual websites.

Remember the old days of translating everything by hand? It took forever and often meant delays in releasing new features or updates across different language versions. But machine translation? It's super quick. It can handle large amounts of text way faster than we humans can.

By using machine translation, we can quickly create draft versions of our websites in multiple languages. This means we can iterate faster and get our sites out there sooner. In today's fast-moving digital world, being quick to market can make a big difference in getting users and staying ahead of the competition.

## 2. Fewer mistakes to worry about

Another great thing about machine translation is that it helps cut down on those pesky errors that often pop up when we're translating manually.

We've all been there - copying and pasting strings from one language file to another, only to realize later that we made a typo or forgot to translate a whole section. These mistakes can make our websites confusing for users or make them look unprofessional.

Machine translation takes care of this problem by automating the process. You input the original text, and it generates the translation systematically. This means all the content gets translated, and there's less chance of those annoying human errors creeping in.

## 3. Keeping things consistent & easier to update

We all know that in web development, things are always changing. We're constantly adding new features, updating content, and tweaking the user interface.

Machine translation makes it easier to keep all the language versions of our website up to date. When we make changes to the content in the original language, machine translation can quickly create updated translations for all the other languages. This means all our users, no matter what language they speak, can always access the latest information and features.

## 4. Folder translation to make the whole process smoother

Here's something really cool about [DevTranslate](https://devtranslate.app/) - from now on it can handle entire folders of language files at once, not just individual files.

In the past, we had to translate one file at a time. It was tedious and made it hard to keep everything consistent. It was easy to lose context when jumping between different parts of the website.

With new [folder translation feature](https://devtranslate.app/) you can now translate whole folders of locale files in one go. This means all the related content gets translated together, keeping the context intact and improving the overall quality of the translation. It also makes managing translation projects easier because we're working with bigger chunks of content instead of lots of small files.

## Wrapping Up

So, there you have it! Machine translation offers a bunch of benefits for us web developers. It helps us deliver faster, make fewer mistakes, streamline our localization process, keep things consistent, and make updates easier.

Sure, machine translation isn't perfect. For really specific or nuanced content, we might still need a human to check things over. But for handling large amounts of text quickly and consistently, it's a fantastic.

As machine translation keeps getting better, it's going to play an even bigger role in helping us create great multilingual websites. It's all about connecting people across language barriers, and making our job as developers a bit easier along the way.

Benefits of machine translation in web development

When developing a new app there are quite a lot of challenges waiting for you behind every corner as well as questions you need to answer yourself to make your app successful. One of those questions is how to make it scale, so that it is a global success.

One of the key factors that open your apps for new markets is **app localization**.

## What is app localization?

Application localization is the process of adapting your application to the culture & language of each target market in which you would like to succeed. The process of localizing an application usually begins with what is called internationalization.

## Structure Your App for Localization

**Internationalization (i18n)** is the process of structuring application code and user interface to be fit for localization. It should be the first step you take when building an app aimed at a global audience. How to do it? The most important part is to separate the textual & visual app content from the executable code and store resource files in the project library. This makes them easy to incorporate back into the app as separate localized files, once they are translated into other languages (which can be easily done with DevTranslate). This will ensure that the application content is displayed in the user's preferred language and format.

## What are the main benefits of app localization?

If you are asking yourself whether you should localize your application then the answer is very simple - yes! What benefits will it bring to your application? Let's look at some of the most important ones

**New markets:** App localization is vital if you want to conquer global markets as making your app more appealing to people in different countries allows you to increase your reach.

**Engaging to users:** Users react more positively to content that respects their cultural norms and is tailored to their expectations. Localized user experience can drastically boost their engagement and brand loyalty.

**More app downloads:** Studies show that app store descriptions written in a local language can bring up to 40% more downloads as you are boosting your App Store Optimization (ASO) by getting access to totally new keywords & search phrases.

**More revenue:** Localization is a part of your app expansion. With every market your app is present in, you are gaining access to new potential revenue streams (new users, new ad partners etc.)

A Quick Guide to App Localization - DevTranslate

When looking for ways to expand the audience base of your app one thing that should come to mind is localization. After all, while most mobile users are at least familiar with English, many prefer using their local language for their apps which significantly broadens the number of potential users you can reach by localizing your app into various other languages. If your app is in a different language, then the benefits of translating into English, in terms of potential audience, should be even more obvious.

## Tier 1 countries or diversification?

The usual approach when localizing is going for the so called ‘tier 1 countries' which usually includes US, Canada, France, Germany, UK and Japan. While tier 1 countries are definitely the most profitable, they are also the most competitive and can be a tough market to crack. As such, additionally targeting less popular, but also less competitive markets can actually be a more effective approach. After all, casting a wider net and trying to rake in audiences from more countries can yield better results and without complex market research it’s hard to even tell where you might find potential users for your app. You might find that by translating your app into less popular languages you find a niche that your competitors have overlooked and gain a lot more users than you expected.Who to rely on?If you’ve decided on localization, the next question is how to do it. Mobile app companies often rely on either community translators, freelancers or localization companies. Each have advantages and disadvantages:

* volunteer/community translators: While the obvious advantage is the cost (or lack thereof) the drawbacks are also significant, often both in terms of time and quality.
* freelance translators: Relying on native speakers or translators working as freelancers is a lot more reliable, you can usually be sure the work will be done in a timely and professional manner. Though you will still likely have to micromanage translators for each added language and for every future update.
* localization company: The best solution if you’re looking for a consistent professional translation service that will save you all the hassle and micromanagement. You can be sure of the quality and constant support, but it will also most likely be expensive.
* volunteer/community translators: While the obvious advantage is the cost (or lack thereof) the drawbacks are also significant, often both in terms of time and quality.
* freelance translators: Relying on native speakers or translators working as freelancers is a lot more reliable, you can usually be sure the work will be done in a timely and professional manner. Though you will still likely have to micromanage translators for each added language and for every future update.
* localization company: The best solution if you’re looking for a consistent professional translation service that will save you all the hassle and micromanagement. You can be sure of the quality and constant support, but it will also most likely be expensive.

## What about localization tools?

Various localization tools are becoming more and more popular, despite preconceived notions about their quality mainly due to how unreliable they used to be in the past. You can be sure the days of google translate spitting out unintelligible gibberish are long gone though, and modern algorithms have gotten a lot better at the job. If you’re having doubts you should know a simple fact: all those professional translators use them too. Even if you rely on freelancers or a professional translation company they will also utilize popular translation tools for one simple reason: it significantly speeds up their work. While those tools are not 100% perfect yet, the key advantages are clear:

* no hassle: no outsourcing or micromanaging freelancers
* ad hoc usage: use only when actually needed, save yourself the trouble of repeatedly looking for freelancers with each new release or constantly paying a localization company for continuous translation services
* consistency: build a glossary to ensure all translations are consistent with your app and brand
* automate: take advantage of automatic translations as you update your app with new features
* efficiency: translate into many different languages instantly without the need for weeks of translations by a host of freelancers
* no hassle: no outsourcing or micromanaging freelancers
* ad hoc usage: use only when actually needed, save yourself the trouble of repeatedly looking for freelancers with each new release or constantly paying a localization company for continuous translation services
* consistency: build a glossary to ensure all translations are consistent with your app and brand
* automate: take advantage of automatic translations as you update your app with new features
* efficiency: translate into many different languages instantly without the need for weeks of translations by a host of freelancers

Reaching a global audience through localization

Localization is the easiest way to reach a larger audience for your application. Users not only prefer apps in their language but also appreciate a personal and localized touch relevant to their country and culture. Regardless of how you want to translate your app, using specialized tools or simply hiring a freelance translator, it’s prudent to prepare yourself for that.

## Meet JSON

JSON or JavaScript Object Notation is one of the most popular data exchange formats used today. It is a syntax for storing and exchanging information between systems over the internet, most commonly between a server and a web application, using attribute-value pairs. Well that was more of a wikipedia-like definition, let's break it down to make things simpler:

* unlike other formats it's easy to understand for both machines and humans
* it’s completely independent of platforms and can be used for websites, apps, games etc.
* although it originated from JavaScript it is language independent and many modern languages are set up specifically to generate and parse JSON-format data

## JSON for l10n and i18n

Seeing as it’s universal in terms of both platform and language it’s easy to understand why JSON has become the standard for localization (l10n) and internationalization (i18n). Regardless of how you want to translate your app, and even if you don’t, it’s good to keep content in JSON files just in case you change your mind in the future, and to keep a clear file structure. When you do decide on localizing your app you will have the full range of solutions at your disposal and the whole process will be a lot simpler and less time consuming:

* online translators like Google Translate API will quickly translate JSON files and create new files containing the translations in the chosen language
* a professional translator or translation company will also have a much easier job dealing with JSON files (they also use professional tools to speed up the process)
* using a professional localization tool will not only instantly translate all the app content into every chosen supported language, but will also automatically handle continuous translation as your application changes and grows

## Picking the optimal solution

While using free online translators might look like the easy pick here, their quality is often a mixed bag, which can mean additional work in the shape of checking and fixing errors. Additionally you’ll need to repeat that process every time you make some change or update or if you decide on translating into additional languages, which can be a hassle. Similarly hiring freelancers or a professional translation company while usually guaranteeing high quality translations, will also require repeating the process with every new bit of translation required. While that might not be a problem for business websites which don't change much over time, it can be a big issue for applications receiving regular updates. In that case the best solution is using professional localization tools which will completely automate that entire process and save you all the trouble. Yes the algorithms are still not as good as a professional human translator with expert knowledge of all the nuances of a particular language but the advantages in cost and time saved can often easily outweigh that.

Translation and JSON files

Reaching more markets usually requires adapting your app to the users there. While it’s true that today mobile users usually know English, studies show most still prefer to use their local language for their devices and applications. The obvious solution that comes to mind might be translation, but that’s not enough!

## Translation

Odds are you’ve used google translate on more than one occasion, while it’s definitely a popular tool it’s often not enough for business uses and most opt for either professional translation tools or simply the services of a translator. For applications however neither is the optimal way of doing things.

## Localization

Localization or as it’s called in the business l10n is a process of not only translating everything to the local language but also adopting everything to the local customs. What exactly does that mean? To put it simply, localization is translation and then some: tailoring everything to the specific customs, tastes and preferences of a given culture and language. This is especially true for software where it extends to UX/UI as well. The purpose is to make the user feel right at home as if they were using a local app from that region.

## Why is localization necessary?

To look at a simple use case for localization we can compare even countries using the same language like English. The US uses a 12-hour clock and the imperial system instead of metric (pounds, ounces, feet, miles, fahrenheit instead of celsius etc.) additionally you have different spelling (localisation for British English, localization for US, armour and armor and many others) and completely different words (lift/elevator and such) and idioms. Often the same word can have a completely different meaning depending on the region.

For a few examples football in the US means NFL and soccer in most other countries, the first floor is the ground floor in the US and the first floor above ground level in the UK and most importantly pants are trousers in the US and underwear in the UK. The same is obviously even more true for different languages where the text length might be completely different, the font size might look bad with the particular alphabet or the UI can become less readable. Basically every localization requires a number of solutions and tweaks to keep everything smooth for every language.

In short the benefits of localization are numerous and by catering to local needs you can:

* reach new markets effectively by providing the same user experience as local apps
* communicate with users who would otherwise wither face a language barrier of be forced to use a language contrary to their preferences
* avoid misconceptions and faux pas related to specific customs and particularities of different languages and cultures
* optimize your product to fit locally used search terms and keywords

What are the differences between translation and localization?

Internationalization or i18n is an essential aspect of web & app development, as it enables reaching a global audience by opening up our application to users who prefer content in their native language. That makes it easy to find a niche by catering to users who are overlooked by everyone who just goes with the generic approach of providing everything only in English.

## Next.js

When thinking about applications the best practice currently is using Next.js - a popular React-based framework,  which provides a number of technological benefits like pre-rendering, server-side rendering, code splitting, easy routing and static exports. Together that means one thing: speed, the app will work blazingly fast while also providing React-based functions.

More importantly for our use case, it provides built-in support for i18n, making it easier for developers to create apps that can be easily translated into any number of different languages.

## next-i18next

There are several strategies for implementing Next.js i18n. The chosen approach will likely depend on the specific needs of the app and our own preferences. Opting for a custom solution is always possible, that said there is a widely used and popular strategy: using the `next-i18next` library, which provides a simple and efficient way to add i18n support to Next.js.

## Installation & configuration

To get started with next-i18next, we need to install the library as a dependency in our project via a simple command (having React and Next installed is also required):

`yarn add next-i18next react-i18next i18next`

We also need to organize our translations. In almost every case this will be made via the `/locales` folder with subfolders for various languages like `/en`, `/pl` and the like. Though for those intent on keeping some other folder structure it’s quite simple to do so  - all it requires is specifying the paths in `localePath` and `localeStructure`.

Next we need to create a configuration file, this file should specify what our default language is and what other languages we want to use in our project. The structure is pretty self-explanatory:

```ts
module.exports = {
	i18n: {
		defaultLocale: 'en',
		locales: ['en', 'de'],
	},
};
```

Once we have the configuration file, we can then use the next-i18next library to add i18n support to Next.js in our app. This also requires just a few simple additions to the Next.js config file:

const { i18n } = require('./next-i18next.config');

module.exports = {
&#x9;i18n,
};

The final step is wrapping the project with the `appWithTranslation` component. This provides i18next context to every page in it and should be included in the `_app` file like so:

import { appWithTranslation } from 'next-i18next';

const MyApp = ({ Component, pageProps }) => \<Component {...pageProps} />;

export default appWithTranslation(MyApp);

With just these few simple steps, we now have a working i18n setup in our Next.js application. We can be sure the translations will be working as they should, but here comes the caveat: where do we get them from?

Yes, there’s always the option of either relying on the services of a translator or painstakingly copy-pasting everything into google translate and then back again into each and every string in our json files.

## DevTranslate

But it would be a bummer to go through that setup for next-i18next just to then do the actual translations manually and waste so much time and effort on it. Fortunately, there’s DevTranslate which lets you automate the translation process by requiring just a few clicks to translate your json file into up to 26 languages while keeping the syntax and order intact. This way all you have to do is:

* open your default language folder
* upload the files from there to our in-browser translator
* click play & wait a few seconds
* download the translated files
* put them in the corresponding subfolders for each language

With that your app is now internationalized! To sum it up implementing i18n in Next.js is a straightforward process thanks to the built-in support and the next-i18next library. On top of that DevTranslate provides an easy way to automate the translation process as well giving you a fully internationalized app with minimal effort. Your app is now open to a broader and more diverse audience and feels more tailored to the users. With how simple Nextjs i18n is if you havent done it yet means you're losing out.
````

Quick guide to Next.js i18n

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